Online Communities: Why Product Managers Who Ignore Them Are Falling Behind

Let’s start with a story that should make every product manager (PM) sit up and take notice.

In 2021, Reddit’s WallStreetBets community became a global phenomenon. What began as a niche forum for amateur stock traders turned into a financial revolution, with millions of users banding together to challenge Wall Street giants.

The GameStop short squeeze wasn’t just a financial event. It was a cultural moment.

It showcased the raw power of digital communities, proving that when people unite around a shared purpose, they can disrupt industries, and rewrite the rules of the game.

But Reddit isn’t the only example. Discord, originally built for gamers, has become a hub for everything from study groups to NFT enthusiasts.

These platforms aren’t just tools; they’re ecosystems where communities thrive, ideas spread like wildfire, and loyalty is forged in the digital fires of shared passion.

If you’re a PM ignoring digital communities, you’re not just missing out—you’re falling behind. And here’s why.

Gen Z and the Need for Community

Gen Z is rewriting the rules of engagement. Unlike previous generations, they don’t just want products. They want belonging.

They crave connection, purpose, and a sense of identity that transcends traditional social structures.

But here’s the twist: Gen Z’s idea of community isn’t bound by geography or even deep interpersonal relationships.

For them, the idea of being part of a community is often more powerful than the community itself. They’ll rally around a cause, a game, or a meme with the same fervor that earlier generations reserved for their closest friends.

Take gaming communities, for example. Gamers are rebels at heart. They’ll defend their favorite games with a passion that borders on fanaticism. When Cyberpunk 2077 launched with bugs galore, it wasn’t just the critics who called out CD Projekt Red, it was the players.

They felt betrayed, and their collective outrage forced the company to issue refunds and delay updates.

This isn’t just about games. It’s about identity. For Gen Z, being part of a community isn’t optional; it’s essential. And if your product doesn’t facilitate that sense of belonging, they’ll find one that does.

The Five Foundational Community Trends

Infographic on Power of Communities

If we were to examine the DNA of successful digital communities, we’d find five core trends that underpin their success. These trends aren’t just observations, they’re a roadmap for PMs who want to harness the power of communities.

  • Access to a Growing, Globally Connected Audience

    Unlike the local church group or neighborhood book club, digital communities have no borders. If there are people out there who share your interest, you can build a community.
    The key isn’t just access—it’s engagement. Cheap marketers spam their audience; smart PMs build relationships.

  • Cheap Commodity Tools for Providing Access

    You don’t need a massive budget to start a community. Free tools like Discord, Reddit, and even social media platforms can serve as the foundation.
    The tools aren’t the magic. It’s how you use them to foster collaboration and shared value.

  • Immediate Delivery of Broad Information and Expertise

    Gone are the days of waiting for a weekly meeting to share updates. Digital communities operate in real-time, delivering news, insights, and expertise at the speed of light.
    This immediacy creates a sense of urgency and keeps members engaged.

  • Diversified Methods of Online Collaboration

    Communities aren’t just about sharing content—they’re about creating it together. Whether it’s coding, writing, or designing, digital communities thrive when members collaborate on meaningful projects.

  • A Growing Desire for Meaningful, Connected Work

    At the heart of every successful community is a shared sense of purpose. People don’t just want to consume—they want to contribute.

    They want their work to matter, and they want to feel connected to something bigger than themselves.

The Heart of the Human Condition

Strip away the technology, and you’ll find that communities tap into something deeply human. We’re social creatures, hardwired to seek connection, validation, and belonging.

The Community Belonging Path illustrates this perfectly:

  1. Access: Make it easy for newcomers to contribute.
  2. Self-Respect: Validate their contributions to build confidence.
  3. Dignity: Help them feel proud of their work and its impact.
  4. Belonging: Foster a sense of connection and acceptance.

When people feel like they belong, they’ll walk miles (or spend hours online) to stay connected.

Why Gen Z is a Value and Opportunity

Gen Z isn’t just a demographic—they’re a movement. They value authenticity, transparency, and community above all else. For PMs, this is both a challenge and an opportunity.

Communities can drive customer engagement, brand loyalty, and product innovation. They can amplify your message, provide real-time feedback, and even help you recruit top talent. But building a community isn’t easy. It requires strategy, discipline, and a deep understanding of what makes people tick.

The Risks of Ignoring Communities

If you’re still on the fence, consider this: communities aren’t just a nice-to-have—they’re a must-have. Ignoring them means missing out on:

  • Customer insights: Communities are a goldmine of feedback and ideas.
  • Brand advocacy: Loyal community members will champion your product.
  • Innovation: Communities can help you identify trends and opportunities before they go mainstream.

But beware: communities aren’t a silver bullet. They require time, effort, and a clear strategy. If you’re not willing to invest, you’re better off staying out of the game.

The Bottom Line

Digital communities are the next big thing—and they’re already here. From Reddit to Discord, from gaming to activism, communities are reshaping how we connect, collaborate, and create.

For PMs, the message is clear: if you’re not building communities, you’re falling behind. The question isn’t whether you can afford to invest in communities—it’s whether you can afford not to.

So, what are you waiting for? The future belongs to those who build together.

Ethical dilemmas that software testers may face, such as dealing with potentially harmful or biased software

Testers in the software industry often encounter a range of ethical dilemmas, especially when dealing with potentially harmful or biased software. These dilemmas can be challenging to navigate and require careful consideration of both professional and moral responsibilities. Here are some of the ethical dilemmas testers may face:

Harmful Software: Testers may come across software that has the potential to cause harm to users, either through security vulnerabilities, data breaches, or unintended consequences. The ethical dilemma lies in whether to report these issues promptly or to remain silent, possibly putting users at risk.

Biased Software: Testers may encounter software that exhibits bias, such as machine learning algorithms that discriminate against certain demographic groups. The ethical dilemma here is whether to report the bias and advocate for fairness in the system or to turn a blind eye and allow the bias to persist.

Privacy Concerns: Testers often have access to sensitive user data during testing. Ethical questions arise about how this data is handled, whether it’s adequately protected, and whether testers should voice concerns if they suspect that privacy is not being adequately safeguarded.

Conflict of Interest: Testers sometimes work for organizations with conflicting interests. They may be pressured to ignore or downplay issues to meet tight deadlines or protect the company’s reputation. This dilemma involves choosing between loyalty to the employer and the duty to ensure software quality and user safety.

Unrealistic Expectations: Stakeholders, including management, may have unrealistic expectations about what can be achieved in a given time frame. Testers may face the dilemma of whether to push back against these expectations, risking conflict, or comply with them and potentially compromise software quality.

Whistleblowing: When testers discover unethical practices, security breaches, or other issues within their organization, they may face the difficult decision of whether to blow the whistle on their employer. This can have personal and professional consequences, including potential retaliation.

Unclear Boundaries: Ethical dilemmas can also arise when there are ambiguous boundaries between the roles and responsibilities of testers and developers. Testers may be asked to engage in activities that could be seen as compromising their objectivity, such as assisting in code cover-ups or failing to report issues to meet project goals.

Access to Vulnerabilities: Testers often uncover vulnerabilities that can be exploited by malicious actors. They must decide how to responsibly disclose these vulnerabilities to minimize harm and protect users, which can involve a fine balance between public disclosure and responsible disclosure to the software provider.

Bias in Testing: Testers themselves can introduce bias into testing, intentionally or unintentionally. For instance, they might focus testing efforts more on certain functionalities, neglecting others. This could lead to biased results that don’t accurately represent the software’s overall quality.

To address these ethical dilemmas, testers can consider the following principles:

User Safety First: Prioritize the safety and well-being of users over organizational interests.

Transparency: Advocate for transparency in the testing process, and openly communicate any concerns or issues discovered.

Whistleblowing Protections: Be aware of whistleblower protection laws and internal reporting mechanisms, if available.

Ethical Guidelines: Adhere to industry-standard codes of ethics and best practices, such as those provided by professional organizations like the ACM or IEEE.

Continuous Learning: Stay informed about ethical issues in software testing and continually develop ethical decision-making skills.

Seek Guidance: Consult with colleagues, mentors, or ethical experts when facing complex ethical dilemmas.

Balancing professional responsibilities with ethical concerns is an ongoing challenge for testers, but it is essential for ensuring the integrity and safety of the software they test.

You may also like our blog on “A Day in the Life of a Software Tester

A Day in the Life of a Software Tester 

Software testers work with only one aim, and that is to provide a bug-free and glitch-free product. However, it’s more overwhelming than it sounds. It requires quite a lot of patience and determination to overcome everyday testing challenges.  

Keep reading to learn more about how testers strive to fulfill clients’ software testing requirements.  

How Do Testers Start the Day?  

Software testers start the day by setting up a plan since every software that requires testing must have different planning. Therefore, the day usually starts with gathering information regarding the task so that they can plan a test that will accurately cater to that particular software. 

Afterward, they start setting the targets and allocating time and work to the rest of the testing team. Consider how communication is the key element in working with a tester’s team since they also communicate with the other departments to ensure there is no glitch in the graphics or such. 

Daily Responsibilities of Testers 

The roles of a software tester are more than one. Rather than simply being limited to technical testing, the tester must also solve more profound and multifarious problems in the software. 

Understanding and Planning the Testing Process 

Firstly, during the daily standup, software testers understand the nature and requirements of the software. It helps them in choosing the correct methodology and implementing it the proper way so that no time gets wasted. Once an analysis is done, the test analyst provides a testing report to the team about the various findings regarding the software.  

Executing the Test 

Once a trajectory has been set, the focus needs to be on the execution. To execute the set mechanism, a team must coordinate with one another. Here, the role of the senior tester is to coordinate at every step with the developer to produce an error-free product.  

Constant Interaction 

Bugs might not limit their reach to just development but extend to graphics and other arenas. Hence, it becomes necessary for a tester to communicate the problem to other departments and find a proper solution to the problem. Such effective exchange helps in achieving the ultimate goal.  

Ultimately, all these form the overall function required to complete the testing process that a tester is assigned to perform. Software testers attempt to make everything right by not just testing one aspect but also environmental setup, designing, development, and execution, to give the best possible result. 

How Testers Solve Software Testing Issues 

Several problems bother a software tester regularly. These problems emerge from their necessity to work with distinct applications. 

Here are how testers at Crestech take care of these issues.  

Lack of Proper Documentation  

It is common among developers to simply provide a verbal description of the software and their needs. Thus, testers often lack the essential documents needed to understand the trajectory. Responsible testers try to avoid every such problem by asking for proper documents. When needed they can prepare their daily checklists by filling in end-of-day status check-ins. 

Software Testing Tools 

When it comes to software testing tools, there are not always many options for software testers. Therefore, it becomes difficult for them to manage individual software in their capacity. One must increase the range of options for better results.  

Hence, testers should get the best tool and prepare their model to make work fun and experimental. Moreover, they try to deal with such rigidity problems using problem-solving skills. Often they manage technical challenges through deep learning and a complete understanding of what it is. 

Problem with Bugs  

Bugs often come in a tribe, making it difficult for testers to manage them. As they are not located only in one place, it also becomes essential to identify them and build a way to control them. Escalation management is what helps them serve the best to their clients. For this, they maintain regular and transparent interaction with the various departments. So that whenever one bug leads to another, the right specialist can work on removing it. 

Difficulty in Managing Time 

It is only when every other work is done that software reaches a tester. Therefore, the testers are usually left with a small period to complete their tasks. Hence, responsible testers value time like nothing else. To ensure they can deliver to their developers on time, the testers make proper timetables and work according to them.  

Lack of Coordination 

Often different departments do not cooperate properly with the tester, which can create problems in getting rid of the bugs and errors not limited to development. The best way to coordinate among departments is to maintain complete transparency and interact at every activity level.  

Conclusion 

To put it simply, the job of a tester is to check the quality of the software so that it can reduce the risk and improve the software’s performance in real situations. However, there must be intricate and uninterrupted communication between teams to optimize the testing process effectively. With proper tools and customized test plans, testers aim to launch the best product in the market.  

 Read also, How well does your QA team integrate into your ecosystem?

Measuring the ROI of Software Testing Services

Software testing plays a crucial role in ensuring the quality and reliability of software products. As businesses increasingly rely on technology to operate and provide services, the demand for effective software testing services has grown significantly. However, like any other investment, businesses need to assess the return on investment (ROI) of software testing services to make informed decisions about their testing strategies.  

In this blog, we will explore the concept of ROI in the context of software testing, discuss the challenges in measuring ROI, and explore various metrics and approaches to effectively measure the ROI of software testing services. 

1. Introduction to ROI in Software Testing Services 

ROI is a financial metric used to evaluate the profitability and efficiency of an investment. In the realm of software testing, ROI refers to the tangible and intangible benefits gained from the resources invested in testing activities. It helps businesses understand whether their investment in software testing is delivering value and whether the testing efforts align with their overall business objectives. 

The primary goal of software testing is to identify and fix defects, reduce risks, and ensure that the software meets its intended functionality. However, testing can be resource-intensive, and without proper assessment, it may be challenging to determine if the investment is justified. 

2. Challenges in Measuring ROI of Software Testing Services 

Measuring the ROI of software testing services can be complex due to several factors: 

2.1. Indirect Impact on Business Metrics 

The impact of software testing on business metrics is often indirect. For example, reducing the number of defects may lead to increased customer satisfaction and reduced support costs, but the direct correlation between testing efforts and these outcomes may not be immediately apparent. 

2.2. Long-term Benefits vs. Short-term Costs 

Software testing can yield both short-term and long-term benefits. While defects identified and resolved in the testing phase can save immediate costs, the prevention of defects in the production environment can have long-term cost-saving effects. Balancing short-term costs with long-term benefits can be challenging when measuring ROI. 

2.3. Complexity of Software Systems 

Modern software systems are increasingly complex, comprising multiple components, integrations, and interactions. The effectiveness of testing efforts may vary across different components, making it difficult to attribute ROI accurately. 

2.4. Intangible Benefits 

In addition to direct cost savings, software testing services can bring intangible benefits such as enhanced brand reputation, increased customer trust, and improved team morale. These intangible benefits are challenging to quantify in monetary terms. 

2.5. External Factors 

External factors, such as changes in the market, competitor actions, or regulatory requirements, can impact the ROI of software testing services. Isolating the effects of testing efforts from these external influences can be demanding. 

3. Metrics to Measure ROI of Software Testing Services 

To overcome the challenges in measuring ROI, businesses can adopt various metrics and approaches that provide valuable insights into the effectiveness of their testing efforts. Some key metrics include: 

3.1. Defect Density 

Defect density is a measure of the number of defects identified during testing per unit of software size (e.g., lines of code or function points). Tracking defect density over time can help identify trends and assess the impact of testing on defect reduction. 

3.2. Cost of Quality (CoQ) 

The Cost of Quality encompasses the total costs associated with testing and dealing with defects, both internally (testing efforts, defect fixes) and externally (customer support, reputation damage). By comparing the CoQ before and after implementing testing services, businesses can evaluate the effectiveness of their testing efforts. 

3.3. Test Case Effectiveness 

Test case effectiveness measures the ability of test cases to identify defects accurately. A higher test case effectiveness implies that testing efforts are focused on the most critical areas of the software, leading to improved ROI. 

3.4. Test Automation Coverage 

Test automation can significantly improve testing efficiency and effectiveness. Tracking the percentage of test cases automated can provide insights into the ROI of automation efforts, considering the reduction in manual testing effort and the potential for early defect identification. 

3.5. Time-to-Market 

Reduced time-to-market is a critical factor in gaining a competitive advantage. Measuring the time taken to identify and fix defects can help assess the impact of testing on overall development timelines and time-to-market. 

3.6. Customer Satisfaction and Retention 

Satisfied customers are more likely to be loyal and recommend the software to others. Surveys and feedback from end-users can help gauge customer satisfaction, indirectly reflecting the impact of testing efforts on customer experience. 

3.7. Risk Mitigation 

Software testing plays a crucial role in identifying and mitigating risks associated with software failures. By evaluating the risks averted due to effective testing, businesses can quantify the value of risk reduction. 

4. Approaches to Measure ROI of Software Testing Services 

Businesses can employ various approaches to measure the ROI of software testing services. Some common approaches include: 

4.1. Pre-Post Comparison 

In this approach, businesses measure key metrics before and after implementing software testing services. By comparing the metrics, such as defect density, time-to-market, and customer satisfaction, businesses can assess the impact of testing efforts on the software’s quality and overall business performance. 

4.2. A/B Testing 

A/B testing involves dividing the software users into two groups: one with testing and another without testing. By comparing the performance and customer satisfaction metrics between the two groups, businesses can isolate the effects of software testing on the user experience and ROI. 

4.3. Return on Investment Ratio (ROIR) 

The ROIR is a simple ratio that compares the financial benefits gained from software testing (e.g., reduced support costs, increased sales) to the total cost of testing services. A positive ROIR indicates a positive return on investment. 

4.4. Sensitivity Analysis 

Sensitivity analysis involves assessing the impact of varying testing efforts and budgets on the ROI. By simulating different scenarios, businesses can identify the optimal level of testing investment to maximize ROI. 

4.5. Benchmarking 

Benchmarking involves comparing the ROI of software testing services with industry peers or best practices. This approach provides insights into whether the testing efforts are on par with industry standards and can help identify areas for improvement. 

5. Conclusion 

Measuring the ROI of software testing services is essential for businesses to make informed decisions about their testing strategies. While challenges exist in quantifying the impact of testing efforts, adopting appropriate metrics and approaches can provide valuable insights into the effectiveness and value delivered by software testing services. Businesses should strive to strike a balance between short-term cost savings and long-term benefits, considering both tangible and intangible factors that contribute to ROI. By continually evaluating and improving their testing practices, businesses can ensure that their software products meet the highest standards of quality, thereby enhancing customer satisfaction and driving business success. 

In conclusion, the ROI of software testing services goes beyond immediate cost savings and extends to improved product quality, reduced risks, and enhanced customer satisfaction. Investing in effective testing practices is an investment in the success and reputation of the business in the long run. 

Top #3 Challenges you might face when engaging with a Testing Partner

You are bound to bump into several roadblocks when engaging a testing partner to organize a software test. As you work with your testing partner, remember that the relationship is not about finding bugs and making things perfect. Instead, the association is about teaming up to solve real business problems efficiently using various methods, from exploratory testing to empirical quantitative analysis.

So, if you want to collaborate with a testing partner, you must understand the challenges you might face during this journey. The following sections address some of the critical challenges that will affect your engagement and illustrate how these challenges may manifest in different ways.

Challenge 1: Problem Statement Understanding

The first challenge in working with a testing partner is understanding your problem statement. The problem statement defines the business or user need and sets expectations for how to approach testing. It also outlines the product owner’s goals, which should help your testing partner to understand what you want to achieve with the testing effort. This is the most crucial step because your testing partner can only create effective test plans if you clearly understand what needs to be tested.

Solution:

Hearing It Through Reiteration: You want to ensure that what you are hearing is what you want to hear and not just being told, “this is how it is.” You must ask questions and ensure you fully understand what the testing partner is saying. This can be not easy if there are many people involved or if the person speaking isn’t clear about what they want or what they mean.

Relay It Back to Make Sure You Have Understood: Once you have heard it through re-iteration, do not just let it go at that. If anything needs to be clarified, ask them again and try to understand better. This can help in making sure that all parties are on the same page as far as understanding goes so there will be no communication gaps between them. It also helps if another person who understands both sides of things can be present during these discussions so that one side doesn’t feel like they are constantly being judged by someone else who may not fully understand what they are saying.

Challenge 2: Ramp up, Ramp Down

Your needs will change over time. The speed of development and need for testing isn’t constant, and the testing partner cannot adjust and scale up or down. You might expect that you will be able to do a lot of testing at one point, but it will become more complicated as your project evolves. The testing partner must adapt to that and scale up or down accordingly.

Solution:

The key to success here is to have a good plan before engaging with the testing partner. This can include developing a roadmap that outlines how they will support you, what needs to be completed by when, and who is responsible for each stage of the process. This helps ensure you have an accurate understanding of when things are happening so that you are aware of the situation when things get busy or need to shift around during development.

This can be done by creating a practical demand management framework that enables you to set milestones for specific features and the resources required for each milestone. It would help if you also had a clear definition of what constitutes a successful test case and how long it takes to test these cases to meet these milestones.

Challenge 3: Attrition

Attrition is one of the most challenging issues you will face when outsourcing software testing services. You must be ready because some of your best resources may leave after a couple of years. This is especially true if they are senior engineers and managers who have been with you for many years, know the ins and outs of your products and processes, and can contribute significantly to improving your outcomes.

If you do not plan for attrition, it will be hard to find replacements for these people, who are valuable assets to your company. The main challenge here is how much time you can afford to invest in training people when they join. Can you afford to lose productivity over a few months?

Solution:

When outsourcing to a testing partner, you need to ensure that your testing team is prepared for the transition. You should:

Create Quick Onboarding Kits: If your team is responsible for delivering software, create a quick onboarding kit that includes information on how to add new tests and integrate them with existing test plans.

Keep Shadow Resources: If your team is responsible for delivering software, keep shadow resources on hand if something goes wrong during the transition. This will help ensure that someone on hand can go back into production immediately and fix any issues that may arise.

Lean but Effective Knowledge Management in Place: The best way to ensure that your testing team is ready for success is by providing them with lean but effective knowledge management tools. These tools allow them to easily access relevant information and stay up-to-date with any changes occurring within the organization’s IT environment.

In The End

When working with a testing partner, it’s essential to use proper communication and documentation. These are the keys to avoiding problems in terms of quality and time. Suppose you are working with a large organization. In that case, there is likely a group of testing professionals who have worked together before, so this is fine in situations where you need to work with a small organization or one that is new to the process and coordinate up-front.

Read also on Do you “Trust” your Quality Partner?

Out with the old. Testing practices you need to quit now!

 

  1. Sticking to the 100% test case coverage. Need to follow risk-based testing/ exploratory testing.

Although test case coverage and exploratory testing are complementary to each other, sticking to test case coverage wholly can dilute the effectiveness of software testing. Whereas test case-based testing uses a specific condition set to run the software, exploratory testing is highly adaptive.

Exploratory testing allows the test team’s functional involvement in creating a test charter so that specific areas of the software can be explored. Moreover, test case-based testing is only efficient when test cases are replicated, making it difficult to troubleshoot in many generalized contexts. Hence, unlike the test case, exploratory testing is risk-based, drawing attention to high-defect portions that need to be examined.

  1. Not evolving the traditional STLC and adopting Agile Testing

Agile Software Testing Life Cycle (STLC) is emerging as the more competent alternative to the traditional STLC software development packages. The new Agile STLC model follows a non-sequential software development model that prioritizes efficiency and quality. Traditional models such as Spiral, Iterative, V-shaped, or Waterfall models, follow a fixed and inflexible flowchart that necessitates hierarchical stages.

Agile testing enters the picture as an upgrade on traditional STLC testing. Circumventing rigidly defined testing models, it invests more resources into pair testing and unit testing automation. Hence, testing what is ready as and when available instead of waiting for the sequential green signal will prove substantially more productive.

  1. Need to drop formal communication and adopt cadence-driven communication

The software development process requires the coordination of a number of moving bits and pieces. Fostering a smooth communication flow between the software development team and the software testing team is key to avoiding delays in the development or testing processes.

The traditional practice of raising a ticket on a bug found in the software can restrict the smooth operation of the coordinating parts, and what is necessary is cadence-driven communication instead of technicality-driven communication. Smooth formal communication is essential to the entire software development and testing infrastructure, and adequately communicative written conveyance is often the most effective means of it.

  1. Not every testing artifact may be important and should opt for leaner, simpler, and project-specific artifacts

Bulky test plans and convoluted to-do lists can end up causing more confusion than they solve. The software testing process requires leaner and simple plans to make it clutter-free and time-saving.

Simplifying the intermediate processes, by letting go of redundant document production like dependency log allows the entire process to shrug off a lot of unnecessary dead weightage. In turn, it speeds up the testing and corrective process. Clear identification of the necessary paperwork, meticulous updating of the status, and continuous monitoring of the output are possible with a leaner project design specialized in heightening efficiency.

Read also 8 Rookie mistakes in software testing that should be avoided.

Knowledge Management and QA

What is “Knowledge,” and How should you save it?

Knowledge has always been one of the most significant components in the performance of any organization. It is a critical strategic asset for organizations to maintain a standard of delivery and competitive advantage. Knowledge is a fundamental organizational resource that should be saved and harnessed.

Organizations utilize Knowledge Management (KM) strategies to identify, generate, and disseminate knowledge for reuse, awareness, and learning within their business.

In the testing lifecycle, certain stages heavily benefit from having a KM in place:

  • At the start of a project, acceleration, preparation due to pre-existing test plans, a list of risks, and to-dos written for similar applications are saved with relevant tags in your repository.
  • With every resource transition, an onboarding and off-boarding kit are to ensure easy knowledge transfer as well as capturing for retention.
  • At critical junctures, market releases, production issues, etc., have a repository of lessons learned and testing strategies at your disposal.

We need to identify the above scenarios to know what knowledge we need to tag, collect, and effectively share across the organization with an efficient cadence.

Here are some critical aspects of Knowledge Management

With knowledge management, users can quickly respond to interaction records and look for issues in connected interactions. Organizations need to:

  • Determine which team members can manage the knowledge base and create a RACI matrix.
  • Discuss the customer’s requirements, the framework’s structure, and folders with all other internal stakeholders.
  • To control knowledge base access, add new records produced throughout the testing process, such as execution reports and defect reports.
  • To regularly review and update current documents, such as test metrics.
    To check the knowledge base frequently to prevent the addition of any undesirable information removing duplicate records.
  • To get the updated papers approved by the client team.
  • To offer suggestions for enhancing the repository.

What are the Obstacles in Knowledge Management?

In the Strategic Knowledge Management Handbook, Arun Hariharan, CEO of The CPi Coach and a knowledge management practitioner, claimed that the main problem is organizations’ misconception that KM is solely about technology. Some of the main obstacles are as follows:

  • Lack of Culture

The absence of organizational culture and framework to support KM is one of the main obstacles.

  • Lack of Awareness

The process of knowledge management is intricate. A lack of understanding of knowledge management can make it difficult to define, gather, and distribute internal knowledge.

  • Lack of Process

The goals of KM are to collect, organize, and share knowledge. The fact that knowledge management doesn’t interface well with other business operations is one of its issues. This issue may result in a lack of visibility, making it challenging for businesses to reap the benefits of their efforts in knowledge management.

  • Lack of Structure

How to assure consistency is one of knowledge management’s most challenging issues. Wasted time and effort might result from the absence of a framework and standards.

What are the Pillars of a decent Knowledge Management framework?

Arun Hariharan continues his study by saying that four categories of factors or the four pillars of knowledge management could produce significant and long-lasting benefits. They are as follows:

  • Leadership, people, and culture
  • Keeping KM relevant to your business
  • Measurement of KM
  • Standardized KM processes and technology.

What is the Classification of Knowledge Management?

For engagement, two types of knowledge need to be recognized and saved.

  1. Technical: The testing artifacts produced throughout a project.

E.g., Test cases, plans, analytics, risk registers, and issue logs.

  1. Functional: Expertise in the application’s domain and core functions.

E.g., Knowledge-sharing sessions, query logs, and operational requirements.

Let’s look at the must-have knowledge in your repository

Onboarding Kit

Create an onboarding kit for employees. It should contain all the functional and technical knowledge articles of a project for quicker onboarding of resources.

Test Plan

The test document is the foundation upon which the QA team’s actions are carried out and organized. It can be viewed as a guide for carrying out any necessary testing to ensure the procedure is operating as intended. It is a carefully constructed dynamic document that adapts as the project moves along and is always guaranteed to be up-to-date.

Testing Objectives and Priorities.

The test strategy, objectives, timetables, projections, deadlines, and resources needed to complete the specific project are all included in the test plan, which is a thorough documentation of all of these elements.

Test Metrics

State Test Metrics Clearly, such as information on testing equipment, technology, and browsers.
Examples of test data are Usernames, passwords, and input data.

The team can develop RACI Matrix and perform Risk Analysis. The unit can create a carefully constructed dynamic document that adapts as the project moves along and is always guaranteed to be up-to-date.

Steps to Implement a Knowledge Management Program at an Organization

The procedures listed below will assist a company in making plans for typical problems while lowering risk and increasing benefits.

Step 1 – Set up Objectives for Knowledge Base

It is essential to establish the objectives and procedures for selecting knowledge, updating it, sharing it, and developing the KM before deciding on a project’s optimal knowledge management strategy. So, set up the objectives for the Knowledge Base.

Step 2 – Prepare for Change

When businesses establish a new knowledge management base, there may be strong opposition to change. Thus, it’s crucial to have the workforce ready for a change to avoid negativity. Be inclusive of setting up a RACI.

Step 3 – Establish and Prioritize Technical Needs

The knowledge management tool industry is massive; hence, establishing the team’s technical needs with the right KM tool is essential.

Step 7 – Implementation and Share

Collect, save and tag the knowledge in the repository as per the current state and initiate the sharing processes according to the agreed-upon cadence.

Step 8 – Maintain and Measure effectiveness for Knowledge Management

Constantly upgrade the KM and check the efficacy periodically.

Final Thoughts

Although knowledge management can help promote information transfer across teams and individuals, its success also depends on user adoption. As a result, businesses shouldn’t undervalue people’s role in knowledge management success.

We can start testing your application from today!

All clients do have a foremost and pertinent question- How soon can Crestech start the partnership journey?

We at Crestech have developed an environment to move fast and start the journey as soon as the next day. Our multiple departments work in sync and in parallel to fast-track the alignment of the right people for your testing needs.

We constantly deliver on our promises by offering experts, who are adept in their respective domain and are not learning at the cost of the Client, reacting beforehand to the foreseen or expected roadblocks in the journey ahead.

Legal Formalities

We understand that when our client is ready to take the next step, the legal formalities for initiating the Project has to be completed to the satisfaction of the client and full compliance to the law of the land.

The processes & resources at Crestech have gone through this journey multiple times and we quickly and mostly without any issues/concerns, get these in place immediately by aligning with our client’s legal terms. This journey is initiated beforehand so as to ensure that the Client’s requirements and Crestech obligations are expressed unambiguously and fulfilled at the earliest.

Project Initiation

Project journey initiation at Crestech is from the very first step when the client contacts us. While the client is still discussing the details of the engagement, we, working in the background, are silently planning and identifying the processes & resources and their scheduling, acquiring the project management infrastructure so that the Project is completed expeditiously to the satisfaction of the client. Crestech strongly values creating stakeholder alignment so as to successfully deliver the Project within the deadline.

Core Team on Boarding and Kickoff

While the legal formalities are being taken care, we are already working on onboarding the core team for detailed understanding on the requirements of the client and allocating different milestones to the core team so that by the time Kickoff happens we are already are deeply involved in the Project. The core team will expend resources and time creating stakeholder alignment. Core team typically begins with the identification of the team members and ensuring that the project team has sufficient information to begin developing a detailed roadmap, schedule and a detailed budget for efficient tracking

Scaling Up and Down

The knowledge, skills, and experience needed on the project varies at each stage.

With an effective demand management framework which predicts the skill and volume requirements based of the long and short term testing strategies, we are able to scale up or down dynamically.

We make sure we are fully aware of the Project dynamics all the time hence ensuring resources allocation/ ramp down well in time.

At Crestech, all departments work in collaboration to ensure that our client’s requirements are clearly understood and the understanding disseminated to all concerned resources while simultaneously on-boarding and aligning them. Our speedy response ensures that the client’s internal processes such as vendor on-boarding, project initiation etc. never waits for inputs from Crestech. We make sure that the ball is never in our court for longer than a few hours.

How well does your QA team integrate into your ecosystem?

Here are the 3 essential ways a testing team contributes.

A tester’s role in the development of software has always been well established. But their pivotal and much bigger role as team integrators often goes unnoticed. In fact, the tester has to play multiple roles which are much wider than the on-ground testing to ensure that the product meets the satisfaction of clients, and a synergy is maintained within the team on “what client wants”.

The testers are the advocate of the Product Owner, liaison of the development team, and share the vision of the business team whilst understanding the technical hiccups of the development team.

Hence they are the best people to ensure that technology is able to meet the required functionality by addressing issues related to people, processes and tools.

To ensure that the Integrated QA works well, there are 3 essential points where your QA teams need to integrate well.

The 3 important roles played by QA teams

As A Bridge between BAs and Developers

QA team has the unique advantage of being at the cusp of technology and business. Although it is the role of the BAs to translate the business team’s needs to technical specifications for the developer team, the QA team can support them by bridging the communication gap between the BAs and the developers and bringing everyone to a common understanding of the requirement. Eg. When is considered to be done? What is its acceptable way of working and filling any gaps in the user stories which might leave room for misinterpretations technically?

Below are some ways this can be achieved i.e when the QA Team plays an important role in the following:

  • Defining the Definition of Done: The Definition of Done (DoD) will include the criteria and conditions that a software feature has to meet so that it is acceptable to the consumer. When the feature reaches that stage of ‘quality’, it would mean that it can be released without further development or testing. QA testers understand the DoD from the BA, help developers to understand and assess it as feature details, and finally ensure during testing that the DoD is satisfactorily met.
  • Setting the Acceptance Criteria: Setting Acceptance criteria would mean setting the lowest level of functional as well as non-functional requirements. They are the unique conditions that the software product must meet for each user story. They are the definition of acceptable feature behaviour from the business, customer or user perspective. QA Testers have an understanding of this perspective and while testing the product they ensure that the acceptance criteria are met. 
  • Determine the Definition of Ready: As QA Testers have an understanding of business needs better than the developers, they are in a position to determine if the product is complete and ready for testing. As the bridge between the BA and the developers, even before the testing is started, they ensure that the functionalities required are met. Only when they feel that the product is done and ready for testing is it when they start their testing process. 

Guard Quality: Play End User’s Representatives

The most overlooked features of the software product may actually be the defining factor of user experience!

QA Tester plays the role of the representative of the end user and understands what is important for the customer and thus avoids the above from happening. Users do not care about how many rounds of testing have been run on the software product, they only care about the product experience they get. Few things the QA testers do to ensure alignment with end customers include –

  • Understanding real-time scenarios that customer is likely to face to comprehend the user behaviour and implementing testing as per that.
  • Adopt the perspective of the end user to understand what can lead to their satisfaction by attempting to explore situations where users are prone to face errors. This will help in effective error identification.
  • Walk in the shoes of the customer to come across the real “environments” of the end user under which the application might be used and test the software product accordingly.

SME on the Product & its Functionality

Great QA Testers evolve into being the one-stop shop for every functional knowledge about the product:

  • How the product works,
  • Each business rule and the probable impact of making any change to it,
  • Each repeated issue and its history.
  • Which build caused chaos after release and why vs which had the highest quality index?

The key difference between a good tester and a great tester is “ownership”. And hence, the tester who owns the quality of the product tends to dig deep and attain extensive knowledge about the product and its lifecycle. This gives them the unique role of being an Advisor to the Product Owner/ Manager or the knowledge SME whenever needed.

Now let’s look at some best Ways a tester can ensure that they are able to integrate this well:

  • Have Consistent Communication with all stakeholders to ensure that all the teams have a clear idea of the expectations and the business expectations are correctly and completely translated into technical requirements. Gap Analysis, Static Testing and establishing RTMs are some great tools to do this.
  • Ensure that the BA/ Product Owner, the testers and the developers are aligned with the priorities at all times. This can be established by regular discussions on bottlenecks and status. The teams can also meet periodically for further planning, clarification and discussion of stories to help the m be on track.
  • Knowledge exchange between the teams is also vital between teams. There are several ways of doing this such as project artefacts, periodic sessions and more.

Conclusion

The need of the hour is Integrated QA. Successful integration can only happen if the QA testers play the 3 crucial roles that they are supposed to play in this integration and perform their best in their role to create a high-quality product that will match the requirement of the customer, leading to satisfaction.

 

Read also Knowledge Management and QA.

Do you “Trust” your Quality Partner?

5 Ways to track quality and trust the delivery

Your relationship with your Quality Partner will only meet with success if you are able to trust their delivery. This is especially true in the current era where quality is at the core of how your customers will perceive your product. When you hire a partner to gatekeep quality of your product, you will not only expect them to take care of the basic responsibilities but also look for a defined level of commitment which allows you to put your trust in them.

So, how do you establish that your Quality Partner is trustworthy?

As a customer, you would like to get the maximum success of your product and would look for a partner who will help you achieve this. So a partner should give you more for your buck. They should give you valuable suggestions and feedback. They should be sensitive to your timelines, budgetary requirements and goals. And most importantly should have an open line of communication with your company.

Mentioned below are 5 ways in which you can measure the above key factors of partnership.

1. Understanding your end objectives and being able to translate them to measurable success criteria

Needless to say, when you partner with any company, you will have an end goal in your mind. It is crucial for your partner to be able to understand the goal and be able to list out the objectives which need to be achieved to optimize your product’s chances of success.

A few basic parameters which they will need to focus on are:

  • Defining the short term, as well as the long term goal. E.g: Increase automation coverage/ Faster roll outs/ Reduction in production leakages.
  • What will make this engagement a success? At least 80% automation coverage/ 40% reduction in time to market etc.
  • Key challenges in achieving the short term and long term goals and mitigation plans.
  • And adherence to timeline and budget.

Once they understand the above, then the partner can craft a solution catered to your needs specifically and translate the objectives into measurable success criteria to be able to monitor, evaluate, and optimize delivery performance. E.g: Understanding that poor end user experience due to deteriorating quality of shipped builds is caused by inadequate device coverage or lesser than optimal regression coverage etc.

2. Establishing metrics and tracking work against the success criteria of the product and project

Depending on your specific product and engagement type, you will want to set some metrics that will help in measuring success criteria. Some of the type of metrics which you may want to monitor includes:

Focused on Product Health

  • Requirement Traceability
  • Defect Density Per module
  • Defect Distribution
  • Defect Leakage Per Release/Sprint
  • Test Coverage Per Release/ Sprint

Focused on Engagement Health

  • Scope and Time Variance
  • Test Coverage Per Release/ Sprint
  • Defect Relevance Per Release/Sprint
  • Total Cost of Testing/ ‘defined period’
  • Time to Market Reduction etc.

 

3. Agreeing on an initial Service Level Baseline

While defining the metrics is of paramount importance, it is also essential to set a value for the corresponding indicators and know if the desired state of health is being achieved or not. This can only begin if we establish the baseline values. To be able to do so, an initial baseline Service Level Agreement (SLA) is agreed upon.

A Baseline Service Level Agreement will let you specify the delivery objectives in relation to historical measurement data available or establish new ones in collaboration with your Quality partner.

E.g. : Forward requirement traceability is at 90% currently (baselined) and desired state is 100%.

 

4. Optimize on SLAs continuously

While a partner may perform well against the baseline a partner should look at improving and optimizing the SLAs continuously. A Quality Partner should review an SLA and include changes that can result in improving desired objectives. This is essential to be able to meet service level targets and avoid non-compliance with SLA. The IDEAL model defined below can be used then for implementing the process improvement:

I: Initiating the implementation process

D: Diagnosing what it is currently

E: Establishing a new plan for testing

A: Acting on implementing the plan

L: Learning from the process improvements implemented

 

5. Ensure the “Total Cost of Testing” is reduced while optimizing.

During the optimization process, an important aspect that can be looked into is reducing the total cost of testing. The cost and time associated with QA software testing services are very valuable and hence it is important to figure out ways of optimizing software testing to reduce cost. There are several ways by which this can be achieved such as:

  • Detecting bugs as early as possible to minimize defect leakage reduces fix and remediation costs.
  • Automate testing wherever it is possible.
  • Effective utilization of tools.
  • Simplifying Test Reports.
  • Continuous integration by all stakeholders on a daily basis can help in the early detection of defects.
  • Setting and measuring metrics that measure quality deliverance.

Conclusion

A trustworthy partner goes along on the journey of building a great product with you and proves their intent time and again. This partner has a clear understanding of expectations, is committed to certain delivery standards and is completely transparent in their delivery.